John Owens Has Something Fashionable to Perform Out In

A few months ago, London based developer John Owens made the decision to take up operating, only to recognize he did not have awesome enough shoes to supplement his aerobic dreams. “What shoes am I going to put on running?’ I cannot use my big large golf ball shoes — I’d look like a prehistoric operating through the Tuileries.” Quelle horreur! His design intuition informed him to take issues into his own arms. A fast call to Adidas was made and voila: John Owens for Adidas.

Announced last night on WWD, the new shoes line will consist of six designs for men and four for women. There will be set, suede and other John Owens signatures along with a color scheme of dark, greyish and maybe a little sprinkle of color.

With Nike having lately joined up with A.P.C. and J.Crew, it’s clear that designer-takes-athletic-wear partnerships are becoming somewhat of a principal. Adidas is no beginner to the high world of style. The company has Stella McCartney, Starting Wedding, Jeremy Scott and Yohji Yamamoto on their record of past developer collabs. Soon to be included to the record is Dior’s Raf Simons, whose tablet selection for Adidas strikes racks in This summer.

With the John Owens athletes cost between $400 to $500, the purchase is sure to put a hole or dimple in your wallet, but a small one than the designer’s own avant-garde conspiracy golf ball shoes, which start at a awesome $1,200.

As far as wait-time is involved, you can capture a glance of the selection at John Owens’ London style show on This summer 27th but will have to hold out until Dec for the shoes to hit shops.